By now, most of you have probably seen at least one or hundreds of pictures on your Instagram feed of the beautiful and glamorous melanin Queen – Amara La Negra, one of the stars of the new Love and Hip Hop: Miami.
Amara La Negra is no stranger to the entertainment industry – she has already been successful with her music in the Latin American market for several years, not to mention she was on one of Univision’s longest running shows, Sabado Gigante, for several years as a child star.
Amara La Negra born a star ⭐️ performing on @univision #sabadogigante as a little girl #throwbackthursday #tbt. . . . . #amaralanegra #lhhmiami #afrolatina #loveandhiphopmiami #alnsoldier #naturalhair #lhhmia #blackqueen #melanin #loveandhiphop #yasssbish #dominican #afro #melaninpoppin #afrolatino #dominicana #amara #blackgirlsrock #blackisbeautiful #negra #afrolatinas #afrolatinos #afrolatinx #teamamara
Currently, she is grinding day and night (#teamnaps as she often captions her photos on IG), to cross over into the American market.
Unless you live under a rock, you’ve probably seen a clip of Amara’s conversation with Latin Trap producer Young Hollywood on one of the first episodes of Love and Hip Hop: Miami.
Only three episodes in and we can already see why Amara La Negra is so incredibly important for those who identify as Afro-Latinx and the Latinx community in general
1. “What is an Afro-Latinx?”
One of the first questions The Breakfast Club asked Amara La Negra during her interview this past week.
The majority of the population, including most of the Latinx community, is confused as to what Afro-Latinx really is.
As we saw during the now-viral scene on Love and Hip Hop: Miami, even fellow Latinx Young Hollywood ignorantly made comments regarding Amara La Negra’s cultural and racial identity – “Afro-Latina, elaborate, are you African or is that just cuz you have an afro?”
**Insert rolling eyes emoji here**
Well, no, the “Afro” in Afro-Latina does not refer to Amara’s natural afro (although her hair is another important conversation, but we’ll get to that later).
Yes, it does refer to her African cultural roots and beautiful, melanin-rich skin – #melaninpoppin.
For a long time and to this day, many people don’t understand, or honestly acknowledge, the fact that there are black individuals that are simultaneously Latinx.
Sadly, some Latinx have been ashamed and almost afraid to acknowledge their African roots because of the hardships that come with being black in our society. It is not unheard for a Latinx individual to say “I’m not black, I’m Colombian” or “I’m not black, I’m Dominican”, etc.
However, Amara La Negra is not afraid of these hard conversations where she makes the conscious choice to embrace the opportunity to educate individuals like Young Hollywood in an effort to create awareness and teach others what it means to be Afro-Latinx.
People very often comment under her social posts that they never knew that there were black people that spoke Spanish.
Or as one of the Breakfast Club hosts said “I thought you were black before you started talking” – the fact of the matter is she is black and she is Latinx – she’s both.
2. Amara La Negra proudly rocks her voluminous, natural afro
Although she admitted during her Breakfast Club interview that she does wear extensions to help maintain the look of her afro, Amara’s hair is mostly natural.
At one point in her career, a few years back, just like many American black women who are not Latinx have felt, Amara felt the need to wear straight hair.
She then decided there was no reason for her to conform to Eurocentric beauty standards and began to wear her natural hair.
Although we’ve seen this movement among American black women for a few years now, we have not seen this done in mainstream media by a Latinx woman.
Just like we’ve heard the term “good hair” in black American community, this same type of self-hate is common in Latin American countries.
In my travels to Dominican Republic (where Amara La Negra’s parents are from), I’ve often heard people use the terms “pelo malo” referring to naturally curly Afro-descendant hair and “pelo bueno” when referring to straight hair.
The fact that Amara La Negra is a Latinx, Dominican woman that unapologetically wears her natural curly hair and is now a topic of conversation in mainstream media is so important as a catalyst for these types of conversations to be had in the Latinx community.
Amara La Negra is showing the world that natural hair is beautiful and Latinx women should not be ashamed and should be loud and proud about their hair and should love this part of their African roots and heritage.
3. Amara is an Afro-Latinx Millennial
In case you didn’t realize, there are over 57 million Latinx in the United States – that amounts to over 17% of the total population.
Millennials have surpassed Baby Boomers as the largest living generation.
In the United States, nearly 6 in 10 Hispanics and Latinx are Millennials or younger.
For these reasons and more, Amara La Negra is so so important for young Latinx in our community.
Amara La Negra represents such an important message for our youth – that of self love and cultural pride.
Amara wears her Afro-Latinx identity loud and proud both figuratively and literally through her hair and fashion and by educating the American mainstream media about Afro-Latinx.
She refuses to conform to Eurocentric standards of beauty to be successful as an entertainer and musician.
Amara La Negra wants to show Americans that there are Americans and Latinx like herself who have darker skin and curly natural hair.
She wants to show Americans that not all Latinx women look like JLo (who has been historically casted as the racially ambiguous and even white or Italian character in movies, but we’ll leave that conversation for another day), Shakira or Sofia Vergara.
4. The Afro-Latinx superstar we’ve been needing since Celia Cruz left this world
The late Celia Cruz, the Queen of Salsa, was the last Afro-Latinx woman that we saw truly represent internationally and in the American market.
Most Millennials that are not Latinx may not recognize or know of Celia Cruz, but to Latinx individuals, Celia is a legend much like Michael Jackson is to African-Americans.
Amara La Negra is the Afro-Latinx star we have needed for a while since Celia departed from this world.
Amara La Negra is not just bringing up extremely important social conversation and creating awareness for Afro-Latinx, but she is also extremely talented and has already proven her talent in the Latin American market and is even known in international markets and has performed in African countries among other places worldwide.
Her music speaks for itself and after only 3 episodes of Love and Hip Hop: Miami has landed her a record deal.
I am excited to witness the impact Amara La Negra will have on young Afro-Latinx by teaching young Latinx girls to love their African heritage and embrace their melanin beauty, but I’m also anxious to see her career take off in the United States and become a household name because there is no doubt that she will.
#ALNSoldier #ALNNation #TeamAmara
Watch the full Breakfast Club interview with Amara La Negra below: